Back to School with ... Back to Hogwarts!
Exciting news from our collaboration with client partner NLC A/S (Nordic Licensing) on the 'Back to Hogwarts' media campaign and sweepstake. We successfully united toy licensees and Benelux retailers for a magical campaign that resonated with Hogwarts fans of all ages in our region. The campaign featured renowned retailers like Intertoys, Toychamp, and Dreamland, alongside major toy licensees offering Hogwarts franchised toys such as LEGO, Mattel, and Hasbro.
The Back to Hogwarts initiative aimed to engage fans from different generations, from long-time enthusiasts to newcomers experiencing the magic for the first time. We are thrilled to announce that our efforts paid off, exceeding both awareness and click goals. The campaign garnered an impressive 89,943 clicks in Benelux, with 35,000 participants eager to win exciting Harry Potter prizes through the sweepstake.
A big shoutout to everyone involved in making this campaign a success! Thank you for contributing to the magic of Back to Hogwarts and creating an enchanting experience for fans across the region. 🧙♂️🪄