The adventurous science fiction film Voyagers is about 30 young people who are sent under into space in the near future to settle on a new planet. When they discover that they are being drugged by means of a blue potion, they call for rebellion.
The blue potion plays a major role in the film and is a recognizable point for potential viewers. For these reasons, we built the influencer campaign around this.
In addition to the influencer campaign, collaborations were set up with local media such as Girlz, Cosmogirl!, Meiden Magazine and Hitkrant.
Day One was given the opportunity of highlighting the streaming (Prime Video). They set up a digital media and influencer campaign in The Netherlands.