Universal boxset PR campaign

This year, we are spending more time at home than ever. Yet, when getting cozy on the sofa and watching your favorite movies and series, that is no punishment at all! This fall, too, Universal Pictures provides a wide and varied selection of the best series, movies and boxsets to ensure countless hours of joy, excitement and drama. From new releases like a complete collection of Downton Abbey and The King of Staten Island, to new editions of masterpieces such as Jaws and Back to the Future and a special collaboration with IXXI wall-art, there is something amazing for everyone!

For our client Universal Pictures Home Entertainment, we took care of the PR – campaign on a Benelux level, establishing coverage in mainstream media outlets and setting up grand promotions and suitable influencer collaborations.