Toys are alive
To celebrate the launch of Toy Story 4, Disney hosted an exclusive screener event at Kinepolis Brussels. In collaboration with Mattel, Day One made sure that the official toys were coming alive in anticipation of the movie. Besides an invitation to this event, influencers also received a unique package with the new toys of Mattel as found on the attic of Andy. Making sure that the new generation is ready to enter the wonderful universe of Toy Story!