Tour de France 2022
The game of one of the most popular competitions in the world is back with 14,000 km of cycling races through four different countries. Players can play four game modes, manage 26 teams, and compete in 92 cycling stages with top cyclists such as Tadej Pogačar, Mathieu van der Poel, Wout van Aert, Primož Roglič and David Gaudu.
Day One made sure that this cycling game was put in the spotlight by means of different promotions (Sporza, Wielerkrant, De Zondag…), reviews (HLN, Sporza, Grinta…) and collaborations with different teams and cyclists.
A social programmatic and mainstream media campaign was also put in place to support the game’s release during the Tour de France.