For our client Cartoon Network we’ve worked out a PR campaign to celebrate the return of the beloved eighties cartoon Thundercats!
In addition to establishing reviews and contests to generate the necessary coverage, we’ve set up a grand mainstream media promotion as well.
A custom Thundercats Roar! retro gaming arcade, stocked with games from the eighties, was built. A unique one of a kind piece for nostalgic popular culture lovers! Thanks to a partnership with JOE FM and their legendary ‘Back to the Eighties’ week, JOE listeners who participated in the contest during that week were able to win this exceptional prize.
A successful PR effort, creating a lot of reach and visibility.