The summer of Didak Pool
Grown from Didakites, a company with more than 30 years of experience in the world of kites, the company has now an expanded product range under the new name DIDAK. The guarantee for quality and know how in product development has been extended to outdoor toys (Didak Play), water toys (Didak Pool) and kites (Didak Kites).
Day One was appointed to give the inflatables of Didak Pool a serious boost. Mainly working with a lot of influencers like Céline Schraepen and Talisa Loup and mainstream media like HLN and Flair, consumers couldn’t ignore the fun and original inflatables any longer. As a result, sales went through the roof.