Tour de France 2020/Pro Cycling Manager 2020

The past few months haven’t been easy for cycling fans. No spring classics and a Tour de France largely without public have made this an exceptional season. However, thanks to the new Tour de France 2020 and Pro Cyling Manager 2020 video games, fans could experience that magical feeling of winning a stage in the Tour or climbing the cobbles in Flanders even in COVID – 19 times!

Combining niche – media (sports, cycling, …) with gaming press, and establishing coverage consisting of reviews, background features and social media coverage, Day One MPM set up the succesful PR campaign for both releases.