Supercube – AR Karting

What a ride it’s been already! The arrival of the Supercube brought a lot of fun. Adding augmented reality to everyday karting was a huge innovation that generated a lot of positive reactions and attention in the press.

Amazing coverage was obtained through articles in Het Nieuwsblad, Het Laatste Nieuws, and De Standaard, which is how the news spread to our Dutch neighbors. With two articles in the Dutch papers, Supercube was properly introduced. Additionally, several influencers regularly came by to test out this new karting experience. The outcome… a lot of brand recognition which led to many happy faces!

As their PR agency, Day One made sure that Belgium got to know Supercube, brand awareness skyrocketed, and their social media channels are being used to their full potential.

Are you ready to conquer the race track ? The Supercube pop-up will run until early May. So be quick!