Space Jam A New Legacy

Get ready for the basketball game of the year in the company of LeBron ‘King’ James, Bugs Bunny, Daffy Duck and other Tunes in Space Jam: A New Legacy!

For our Benelux client Warner Home Entertainment, we’ve worked out an extensive PR – campaign, consisting of influencer activations, general PR work and promotional activities.

Both in Belgium as in The Netherlands, local designers customized Nike sneakers with a Space Jam look and feel, encouraging their fanbase and other influencers to do the same. In addition, great Space Jam packages were sent to a selection of influencers, such as local basketball stars Ann Wauters, Emma Meesseman and members of the voice cast in both countries. Last but not least, we’ve set up a contest with Basketball Belgium! Slam dunk!