Sonic The Hedgehog

The lightning fast blue hedgehog is best known for its video game franchise published by Sega, but shines now in its first real movie adventure. Sonic teams up with the Donut Lord, alias Sheriff Tom Wachowski (James Marsden), to save the planet from super villain Dr. Robotnik (Jim Carrey). Directed by Jeff Fowler, the movie Sonic returns to the origins of the little blue hedgehog and tells a story you’ve never seen before.

For our client Paramount Pictures we’ve handled the home entertainment release, collaborating with film/gaming journalists and Sonic enthusiasts. Hereby we used a Sonic inspired influencer package (in collaboration with Koch Media and Nintendo), which sparked a lot of nostalgia among the fans.