Like every year, there is a popular Sinterklaas movie in the Belgian theatres, for all kids who are longing for the birthday of Sinterklaas on December 6th. This year, movie distributor Kinepolis Film Distribution has released ‘Sinterklaas en de Wakkere Nachten’, directed by the famous Belgian movie director Stijn Coninx. With this movie he has 2 succesful movies at the same time on the big screen, besides the most popular Belgian movie of the year, ‘Niet Schieten’, which has released 3 weeks ago. Day One is responsible for the media campaign strategy and implementation of this movie, targeted on little kids and their parents through the kids TV channels and a complementary social media strategy.