No Ronde van Vlaanderen this year unfortunately. However, thanks to the official Ronde van Vlaanderen board game, cycling fans are nevertheless able to ride ‘Vlaanderens mooiste’! Conquer the cobbles, climb the steep hills, race to the finish line and become a legend!

For our client Beeusaert – Braet, we’ve set up the PR campaign for their official Ronde van Vlaanderen board game. Collaborating with both sports and mainstream media, famous cyclists and influencers, we were able to generate a lot of visibility for the game.