90’s favourite Polly Pocket makes a comeback!

With many original Polly Pocket fans now parents, today they can introduce their children to Polly’s world. With the 90’s making a resurgence, what better time to bring back the beloved micro-playsets and define Polly Pocket for a new generation of kids.The new Polly Pocket launches a refreshed look that nods to the brand’s heritage and surprise factor, with new miniature worlds and a surprise in every compact for the 21st century girl. Along with new product, there is new content, and a new ethos – “Tiny is Mighty.”Polly is often told she is “too little” to do the things she wants to do. But Polly proves what every kid already knows…that being little isn’t a limitation, it’s her greatest strength.

In our PR and influencer campaign, we wanted to make sure that no kid from the nineties and kids nowadays missed this great news.