Pieter Konijn

Pieter Konijn, known from Beatrix Potter’s children’s book series, has been a favorite with young and old for over 100 years. In addition to the books, TV series and films, families can from now on take Pieter on an adventure in the one and only Pieter Konijn board game! Hours of fun guaranteed at home for you and your children!

Day One took care of the PR & influencer campaign for our client Just Games. We collaborated with mainstream media and influencers and were able to reach a lot of visibility and interest in the board game of Pieter Konijn.