Project CARS 3

Project CARS 3 is the third instalment in the best-seller racing franchise that brings all the intense thrills, emotions and fun from the vibrant world of motor racing to vivid life as players undertake a whole new exciting career journey that sees them rise from weekend warrior to racing legend.

New to the franchise is a deeply engaging metagame that challenges players to race hard and earn in-game Credits with which to buy and own hundreds of cars from the world’s most elite brands and race them all on dynamic and spectacular circuits around the globe featuring stunning all-weather, all-seasons conditions.

Day One took care of the PR, Marketing and influencer campaign in Benelux, getting coverage in mainstream as well as in specialized media outlets, handling a social media campaign for the racing title and working together with influencers (MaximeMXM & GameMeneer).