‘Niet Schieten’ media campaign
Day One is the media agency of Kinepolis Film Distribution, the editor of the new movie of Baron Stijn Coninx: Niet Schieten. The movie is based on the true facts of the Bende van Nijvel hit on a supermarket in the city of Aalst, where many of innocent people got skilled. One of the survivors, David Van de Steen, lost his parents and sister in the hit and decided now to cooperate with the movie director to tell his story in a movie. The true story remains a scar on the history of Belgium.
Niet schieten is a true success at the box office, with more than 100.000 visitors after 2 weeks release and still counting.
Day One guided the entire media strategy and campaign deployment of the movie.