MIDWAY centers on the Battle of Midway, a clash between the American fleet and the Imperial Japanese Navy which marked a pivotal turning point in the Pacific Theater during WWII. The film, based on the real-life events of this heroic feat, tells the story of the leaders and soldiers who used their instincts, fortitude and bravery to overcome the odds.
We also let the cast of musical ’40-45′ have an early screening of ‘Midway’ to see their reactions. With their experience in a musical that revolves around the 2nd World War, they were the perfect target group. Find the video with their findings as well as the trailer of ‘Midway’ down below!
Day One took care of the PR & Marketing campaign, getting coverage in mainstream as well as in specialized media outlets.