Cloudees – clouds full of surprises!
The new collectibles of Mattel are just asking for a dance hype on social media. The fact that you need to shake the product to reveal its surprises, made us develop an influencer campaign to set a dance train in motion. Together with a Cloudees song and a unique choreography of Sarah Bossuwe with the unboxing steps implemented, we convinced over 30 influencers to show their best moves and catch the Cloudees falling from the sky.
Shake it up!