LEGO Brawls, the new team-action brawler, was released on Nintendo Switch, PlayStation 5, PlayStation 4, Xbox Series X|S, Xbox One, Steam and GeForce NOW. A first for the genre, the multiplayer platformer combines nearly endless brawler customization, unlockable content and action-packed, competitive gameplay set in the LEGO universe.
Day One was responsable for the influencer strategy, which resulted in happy families and kids that enjoyed the game together! LEGO Brawls guarantees fun for friends and the whole family, because playing together with your friends or family creates the ideal party!
In addition, a marketing (social programmatic) campaign next to PR was also implemented for Benelux.