L.O.L. Surprise makeover event
The L.O.L. Surprise dolls got a complete makeover with the new #hairgoals series. Day One was responsible to bring the full makeover experience to an exclusive VIP event.
Together with a selection of the right influencers for the target group and the perfect location, we delivered a family day to remember for everyone who was invited. Kids and parents could go for a fresh L.O.L. Surprise look including a new outfit, nails, hair and make-up.