L.O.L. Surprise is big in Belgium

After a gigantic sales success, the super popular L.O.L. Surprise toy brand continues to expand. We’ve seen big surprises with dolls to collect, confetti to pop and unique pearls, little sisters and pets to discover. With a new range of products, the brand focuses on the detectives among the children. With a L.O.L. magnifying glass, they can discover hints about their surprise and crack codes to unbox it all.

Day One provides the necessary visibility for the brand in cooperation with influencers, media partners and mam blogs. With the spy topic in mind, influencers called on their fans to come and find them and unbox a product together. A great success, as they say themselves!