Hot Wheels celebrates its 50th Anniversary with different iconic products!

The whole year long, the 50th Anniversary of Hot Wheels, the iconic car toy brand of manufacturer Mattel, will be celebrated with a wide variety of PR and influencer activities. Since 5 decades, Hot Wheels spoils little car fanatics with their spectacular race set-ups, with innovative cars and track systems that encourage little petrol heads to challenge their speed limits. To honour this milestone, Hot Wheels releases different iconic products to celebrate the birthday year. They introduced a Black & Gold Jubilee-series, the unique ZAMAC series, the Premium 50th Collection and a limited Edition. Day One supports the brand with a PR and influencer campaign. One of our ambassadors is Belgian Nascar driver Anthony Kumpen, who has a son who is a real Hot Wheels fan.