Heroes Comic Con & Made in Asia

Heroes Comic Con is the ultimate gathering for enthusiasts of comics, games, movies, TV shows, cosplay, board games, and all other forms of popular culture, located in the heart of Europe. While, Made in Asia is the premier event dedicated to Asian pop culture, featuring anime, manga, video games, YouTube, and cosplay. The renowned festival provides a comprehensive experience for anyone looking to immerse themselves in the enchanting world of Asian pop culture.

Day One was responsable for the press affaires and influencer strategy for Heroes Comic Con and Made in Asia.

Starting a few weeks prior to the event, Day One built up the pressure with a widespread influencer campaign and a more than steady stream of media attention. At the event, we were guiding press, TV crews, photographers throughout the weekend. We could welcome a bunch of pop culture influencers. All were invited pre-event with an amazing influencer unboxing kit, containing a customized Heroes Comic con backpack from our partnership with Eastpak.