To celebrate the return of worlds best known antihero, Hellboy, KFD hosted a true launchparty in Kinepolis Brussels. To make the atmosphere just right, the event took place in a setting coming straight from the movie.

With a reddish glow, low hanging smoke, grenade-and bloodlike cocktails and devilish snacks, everybody was put in the right mood for this badass movie. Or as we like to say: Legendary AF!

Day One was responsible for the media campaign and social media strategy, and took care of inviting a whole bunch of influencers and press to this special segment of Hell, to be a part of the premiere of the new Hellboy.