Elden Ring – Media strategy & buying

Rise Tarnished! The masses are swarming and making their way through the Lands Between in Elden Ring, the new action role-playing game developed by From Software and published by Bandai Namco Entertainment. The game was made in collaboration with renowned fantasy novelist George R. R. Martin, and released for PC, PlayStation and Xbox on February 25th.

Day One took charge of the media strategy and fulfillment of the Benelux programmatic and mainstream media campaign. Next to the social & programmatic basic efforts per phase and adjusted to the strategy at that point, also i.a. Digital Out Of Home and Cinema were used.