DUNE is the praised film adaptation of Frank Herbert’s science fiction novel about the son of a noble family entrusted with the protection of the most valuable asset and most vital element in the galaxy.

To highlight the home entertainment release (EST/VOD + 4k UHD, Blu-ray, DVD) for our client Warner Home Entertainment, we’ve set up an extensive PR campaign in both Belgium and The Netherlands. Consisting of editorial content, promotional activations and influencer collaborations, the campaign made sure all (blue) eyes were on DUNE as the first big home entertainment release of the year!