UglyDolls & The Beach Bum

Too hot outside? Keep it cool in your local movie theater and check out UglyDolls or The Beach Bum!

UglyDolls is an animated adventure in which the free-spirited UglyDolls confront what it means to be different, struggle with a desire to be loved, and ultimately discover who you truly are is what matters most.

Day One was responsible for the media, press and PR campaign: from announcing the voice talents and setting up interviews, to establishing contests and ensuring press and influencer attendance at the premiere in Antwerp.

Harmony Korine’s new movie The Beach Bum, starring Matthew McConaughey, Isla Fisher, Snoop Dogg, Jonah Hill, Zac Efron and Martin Lawrence, introduces Moondog, a rebellious stoner who lives life by his own rules.

Day One set up the press and PR campaign for this stoner comedy.