In this brand new boardgame, you are responsible for containing a dangerous virus. Shuffle the cards, roll the dice and make sure you don’t get the virus! If you get it anyway, don’t panic: the doctor comes to the rescue!
While the virus goes from one player to another, the tension rises! For once, turn yourself into a doctor and grab the syringe. Make sure you are the one giving the injection to win the game!
No need to fear the syringe though, it’ll make you laughing instead. And if you don’t believe me, believe the doctor: “Laughter is the best medicine!”
Day One took care of the PR & Marketing campaign, getting coverage in mainstream as well as in specialized media outlets and momblogs.