Cyberpunk 2077 – Media Strategy & Buying

Day One managed the media strategy and execution for Benelux.  After the rollout of different pre-order waves from 2019 on, a layered release strategy was implemented with an extensive programmatic plan complemented by TV, Outdoor, Digital Outdoor, Impact size OOH, TV and mainstream digital.

Cyberpunk 2077 is an open-world, action-adventure story set in Night City, a megalopolis obsessed with power, glamour and body modification.  Would you rather live in peace as Mr. Nobody… or go down for all times in a blaze of glory?
See you in Night City!