Boomerang becomes Cartoonito!
Cartoonito launched on March 18, 2023 as a linear pay-TV channel across EMEA with a spectacular slate of modern preschool entertainment, Warner Bros. Discovery’s biggest ever commitment to programming for children aged 2 to 6. Dedicated to fun, engaging and culturally relevant storytelling, Cartoonito celebrates young kids in their unique, unfiltered glory – quirks and all! – and encourages them to learn, laugh and draw outside the lines.
Moms and dads huddled with their kids in front of the TV to watch this rebranding live. They watched the first episodes of the brand-new series Batwheels and were completely immersed in the world of Cartoonito.
Day One created a PR and influencer campaign to introduce the Cartoonito rebranding to the Belgian public and raise awareness of the various shows.