BIRDS OF PREY Samsung Smart TV Ads

Our client Warner Home Entertainment Benelux announced an early VOD release for ‘Birds of Prey’ seen the lockdown situation in COVID-19 times. The target group is sitting at home waiting for great entertainment in the form of games or movies.

Besides a full digital media campaign, combined with an AVOD Benelux campaign on target group, we decided to target the Birds of Prey fans in their livingroom with a Samsung Smart TV Ad campaign on the homepage menu of all Samsung Smart TV’s.
Within a click people can order the movie via Pathé Thuis or iTunes.

This campaign is the first Home Ent campaign for Belgium on the Samsung Ads platform and one the first campaigns for the Netherlands.