Barbie Let’s Go Camping!

Packing the essentials because Barbie goes camping! She’s taking her friends on an adventure in her beautiful camper.

Day One has set up an influencer campaign to introduce the Barbie Camping series to a Benelux audience and highlight the different dolls, accessories and the 3-in-1 Dreamcamper.

We wanted influencers to discover the new series of Barbie in the best way possible, so we created the ultimate unboxing kit. The products were wrapped with both pink and blue paper, and the box was filled with pink paper shreds to make the unboxing a real party and to create a full Barbie experience.