Barbie International Women’s Day

Barbie is celebrating International Women’s Day by recognizing seven female leaders from across the globe, encouraging more girls to see themselves in STEM careers.

This is part of the brand’s long-term commitment to helping girls realize their limitless potential, with this year’s honourees helping to inspire the next generation of girls into the STEM workforce, a field where women are severely underrepresented. This news didn’t go unnoticed in Belgian and Dutch press.

Day One handled PR in BENELUX for this special day.