For the first time in her history, BABY born now feels much softer – perfect for cuddles. Her body has become softer and suppler, so that the lifelike functions, which all work without batteries, are even easier to play with. The 9 functions are boosting the imagination and have been proved to support the development of social skills and values such as responsibility, communication and empathy.

Day One took care of the PR & influencer campaign, working together with the best moms and dads of Belgium. Not only mom blogs got their hands on the products, we also worked together with influencers like An-Katrien Casselmans, Elisa Guarraci and Siska Schoeters.